About Me

Content strategist, editorial consultant, occasional writer

I've been working at the intersection of content strategy, digital publishing, and audience development for more than 20 years.

My work focuses on helping organisations develop content strategies that create genuine business value while building durable, ethical relationships with their audiences.

After spending the first part of my career in journalism and digital publishing, I now work primarily with organisations and cultural institutions who are looking to transform their approach to content.

Current Work

I currently run a freelance content and editorial consultancy, working with a range of clients to develop effective content strategies and impactful communications.

I also work with select clients on specific projects, particularly in the early stages of strategy development or digital transformation initiatives.

Areas of Expertise

Content strategy and governance for large, complex organisations
Editorial systems design and implementation
Digital transformation strategy and change management
Content operations and workflow optimisation
Structured content modeling and information architecture
Voice, tone, and editorial style development

Speaking & Teaching

I occasionally speak at industry events and conferences on content strategy, editorial systems, and digital transformation. I've also developed and taught workshops on content strategy for organisations like the BBC and eBay.

If you're interested in having me speak at your event or run a workshop for your team, please get in touch.

Writing

Over the years I’ve written about film, design, art and music for titles including Blueprint, Grafik, Flavorpill and Little White Lies.

While I was editing Londonist, myself and some of the contributors wrote an alternative guide book to London called The London Collection. One review called it “No ordinary miscellany. A joy.” Another called it “Daft but diverting bog literature.”

Occasionally I write about tech and digital culture for titles like Campaign, Wired, Brand Republic, The Drum and Marketing Magazine.

Personal

I used to co-host a monthly film event called Documentary Club (later: Non-Fiction Addiction). The idea was very simple: show some of our favourite documentaries and then talk about them in the bar afterwards. That was fun, but I found hosting monthly events quite stressful. Maybe it will come back some day.

Through 2022-23 I hosted a radio show called Cracking Flags on the internet station Loose.fm. I don't do it anymore but you can find an archive of all the shows here.

I'm a fan of boardgames of all types. I buy way more stationery than I actually use. If I had to eat one type of food for the rest of my life it would probably be Mexican food (or cereal). I love pop art in all its forms. I cannot sing. I love heist films.

My scrapbook offers a more personal window into what I'm reading, watching, and thinking about.

Contact

For work inquiries or other questions, the best way to reach me is via email at rob@robhinchcliffe.co.uk.