Content strategy & digital consulting for smart organisations
Based in London, working globally since 2004
Experienced content leader with a proven track record in building strategic communication plans, developing editorial voices, and growing engaged audiences.
Experience
A selection of past and current roles
Freelance Content Strategist
Self-employed
Helping clients with content strategy, production, copywriting and digital marketing; and building audience-focused strategies that actually work. Key client has been Brink, an innovation consultancy that works with corporates, governments and charities to deliver impactful innovation programmes.
Content Director
EPAM Systems (formerly TH_NK)
Ran the Content and Social team in the UK. Created strategies for brands like Vue, Warner Bros UK, and J.K. Rowling's Pottermore. Built a BAFTA-nominated online experience for Channel 4's Utopia.
Digital Strategist
Rushmore
Worked with a venture-backed digital music company to drive audience growth ahead of acquisition. Their investors included backers of Twitter, Tumblr, and Kickstarter.
Community Manager → Head of Engagement
Qype
Launched and grew this review site in the UK (eventually sold to Yelp for $50m). Created community strategies and ran events with brands like Virgin and JamieOliver.com.
Editor
Yahoo UK
Directed Yahoo News UK's editorial tone and content. Led the redesign that transformed it from a static news site into something people actually wanted to use.
Founder & Editor
Londonist
Started this London blog in my spare time and grew it to one of the most influential and visited blogs in the UK.
Services
How I can help your organisation
Content Strategy
Developing comprehensive content strategies aligned with organisational goals and audience needs. Includes content audits, competitive analysis, and strategic recommendations.
Editorial Systems
Designing and implementing sustainable editorial workflows, governance models, and production systems that scale with your organisation.
Content Operations
Optimising how content is planned, created, managed, and measured across your organisation, with a focus on efficiency and consistency.
Content Architecture
Creating structured content models, taxonomies, and information architecture that support flexible, reusable, and future-friendly content.
Work With Me
Consultations and collaborations
I'm currently available for select content strategy and editorial consulting projects.
If you'd like to discuss how we might work together, feel free to book a no-obligation call.